Newspapers A Means To Raise Public Opinion

Newspapers are important sources of information about current and on-going

world issues. However, they are not necessarily good or reliable providers

of information. A reliable newspaper must have some useful and necessary

characteristics. I found seven characteristics that are useful

The front page of a newspaper provides a great deal of information on

various subjects.

Most newspapers include a weather forecast, an index or

brief description of articles inside the paper, and a small sports scorecard

to accompany the local and national news. Newspapers also concentrate on how

As this seventeen page paper contends, the discussion of the media’s

influence on public opinion is a complicated one. It is explained how the

ways in which the media talks about subjects and the spin that they project

on the subjects often changes the way the public views certain issues.

According to the writer, more and more people are becoming highly dependent

on the media for information about issues like war; this, along with the

weakening of the publics ability to rationalize and form independent

opinions outside from the media, has caused the media to have more control

over the publics opinion as time goes on.

2. Subliminal Messages in Advertising (info) 98.

9%

This six page essay discusses subliminal messages and their impact in

advertising. Subliminal advertising is defined as embedding material in

print, audio, or video messages so faintly that they are not consciously

perceived. In reality, the author finds that this type of advertising is

rarely used, even though a large number of the population feels that it is.

However, subliminal self-help products are said to be consumed by the public

in very high numbers. The writer concludes that education is the key to the

public’s understanding of advertising techniques.