Marks Strategy Internet Industry

Strategic Information Systems

(SCS 41-1)

DUE DATE: 08 September 2003

Compare and discuss the business and Internet strategies for the following bookstores:

Amazon. com web

Kalahari. net web

Van Sc haik Bookstore web

In terms of:

1. What you would believe their business strategy to be? Is the Internet is part of their strategy?

2.

How did the Internet affect the industry as a whole?

3. What is their current competitive advantage? Do you think they will be able to sustain it?

4. Is their Internet strategy sustainable?

5. Porters Five Forces Model

a.

Who are their suppliers, what is their bargaining power?

b. Who are their buyers / end users, what is their bargaining power?

c. Is there a threat of new entrants? Who? Why?

d. What is / are their products and services? Is there a threat of substitute products?

e. Who are their rivals? What is the level of rivalry in the industry?

Notes:

1. Your assignment should not exceed 10 pages, double-spaced, size 11 pt, font Arial with a 4 cm margin on the right and 1.

5 cm margin on the left.

2. Any bad grammar or spelling errors could result in you getting 0 / 10 for writing style and flow – read and reread your assignment making sure it is well structured, easy to read, understandable and makes sense.

3. Marking schedule:

Strategy definition (3 x 3) 9 marks

Industry discussion 5 marks

Competitive advantage and sustainability (3 x 2) 6 marks

Internet strategy and sustainability (3 x 2) 6 marks

Porters five forces (3 x 5 x 1) 15 marks

10 marks for structure and layout ie. Introduction,

conclusion, references and other appropriate headings 10 marks

10 marks for writing style and flow of essay 10 marks

TOTAL 61 marks

Your mark out of 61 will then be converted to mark out of 20 and contribute to your semester mark as per the study guide.

as das.