United States German Product Americans

MARKET FOR SHAVING CREAM IN GERMANY v Women who don’t shave their underarms or legs. v Women experimenting with shaving products O First time users of disposable razors O First time users of electric razors O Existing users of shaving products v Marketing Obstacles O Language Barrier O Age O Promotions O Advertising O Marketing strategies O Competition O Quality O Nonverbal communication v Where to display our product O Convenience stores O Grocery stores v Language barrier O Translating from English to German may lose some meanings O English words may have different definitions in German O Be careful not to insult German culture by using the wrong word v Commercials and advertising O Special attention in with translation O Television, radio, commercials, magazine ads and inserts in newspapers O Encourage German market to do the same advertising v Promotions O Demonstrations for German women O How to do manuals for shaving underarms and legs O Extra moisturizing product in the shaving cream O Show that keeping up with the United States in a good thing O Make women feel special and appreciated O Keep up with the newest trends v Quality and efficiency O Germany places quality on goods that are purchased O Americans judge good and services for their benefit O Americans can place more emphasis on our product O Produce best product for the best price O German manager is strong, he wants his products to be strong. O Germans want to know that product will sell itself O German manager has high expectations on customer satisfaction O Americans will become more confident in our product O Take great respect in our customers O German managers follow their production lines personally O American managers are more worried about financial statements and bottom line O United States is about making money O Germany is more concerned with their customer satisfaction v Nonverbal communication O Americans shake hands, hug and give each other a kiss to say hello O Germans may be offended by this O Americans speak with their hands O Germany feels it is not polite to speak with your hands Germans are very friendly O Germans use expressions on their faces v Competition O Germans do not like price competition O United States thrive on competition O Accommodate Germany by having the best product and lowest price available O Make German customers feel they are getting more for their money v Conclusion O Americans are more concerned making money O Germans are more concerned with their customers O Americans can learn to be more efficient with their products O American managers should learn the countries language.